A business idea becomes a company when customers, partners and operations come together. Alex Ritler, Co-Founder and Chief Business Officer of FoxPay, has worked across that transition for more than 20 years. The Swiss entrepreneur, based in Zurich, combines running established businesses with building new companies, start-ups and projects.
At FoxPay, he is responsible for business development, strategic partnerships and international expansion. His perspective draws on different industries and international markets, from luxury goods to logistics and marketing, alongside ventures in technology and new business models.
Role
Co-Founder & CBO
Chief Business Officer
Responsibilities
Business development
Partnerships and international expansion
Background
Trade & business management
Luxury goods, logistics and marketing
FoxPay
Four perspectives
Strategy, product, legal and business development
International experience in luxury goods
Around a decade in the international luxury goods industry forms an important part of his entrepreneurial background. Alex worked with international clients and a cross-border business network. His activities included developing commercial relationships, relationship-driven sales and high-value transactions.
This environment calls for a precise understanding of expectations and reliable delivery on commitments. A transaction involves more than the right offer: the people involved need to trust how it will be carried out. Alex carried this experience into his subsequent ventures.
Building businesses for the long term
His work in luxury goods was followed by the development of logistics and marketing businesses. Both have been operating for more than ten years and remain active today. For Alex, entrepreneurship includes the work that follows formation: acquiring clients, developing structures and sustaining operations over many years.
His experience spans identifying opportunities, developing business models, establishing companies and building commercial structures. Partnerships and client acquisition are closely connected to the practical question of how a business operates day to day.
New companies, start-ups and projects
Alongside his established businesses, Alex participates as a shareholder and active entrepreneur in other companies, start-ups and projects. These span technology and digital platforms, fintech and payments, real assets and infrastructure, industrial businesses and life sciences. His experience also includes ventures in regulated environments and special situations.
His involvement ranges from early concepts and company formation to operational build-up, strategic positioning and business development. Alongside ownership and board responsibilities, he works directly on partnerships and commercial structures. New ventures benefit from the practical experience he brings from longer-established businesses.
What this background brings to FoxPay
At FoxPay, Alex connects merchant needs, the product and business development. The work starts with practical questions: What does a merchant need? Which partners are a good fit? And what conditions must be in place for an initial conversation to become a lasting working relationship?
With the team, he develops partnerships and considers how new business opportunities fit the platform. His entrepreneurial background helps him keep both the initial setup and the later operation of a partnership in view. Expectations, responsibilities and commercial terms are part of the same discussion.
International expansion as a team effort
Alex also considers new markets together with the leadership team. Andreas Richter contributes payment strategy, Cedric Albeke the product perspective and Harald Plewka legal expertise. Alex develops business opportunities from these perspectives and works with those involved to clarify the conditions for suitable partnerships.
An additional market brings new contacts, different merchant requirements and further operational questions. Alex connects these conversations with the work of the team. His approach at FoxPay follows the same practical thread as his earlier ventures: developing opportunities and helping build the structures needed to put them into operation.
Sources and context
This portrait is based on the career profile and revised short biography supplied by Alex Ritler on 15 September 2026. The duration of his entrepreneurial career, his luxury goods experience, the long-term operation of his logistics and marketing businesses and his additional ventures are described in that personal profile.
Public company sources were also researched: the Moneyhouse register entry, SHAB publications concerning Compass HRG GmbH dated 4 February 2025 and 18 July 2025, and Artex AG and its legal notice. These sources document individual company connections; the broader career description is based on Alex’s own account.
